Levy Restaurants UK has won a five year contract with Aston Villa Football Club. The agreement will see Levy Restaurants UK partner with the Championship club on match day hospitality and entertaining, as well as helping to market and deliver non-match day conference and events.
The partnership with Aston Villa FC will bring new retail concepts, as well as innovations across the premium seat offering to the stadium. The contract also includes catering at Bodymoor Heath, home to Aston Villa FC training ground. Levy Restaurants UK will devise a range of catering options that draw on regional and seasonal produce and suppliers.
Villa Park, Aston Villa's 42,000 seater stadium and home to the club since 1897, is one of the UK’s most iconic sporting venues, hosting famous European and domestic fixtures, as well as staging non-match day events, such as music concerts hosting the likes of Bruce Springsteen and Take That. With a capacity for up to 700 conference delegates the stadium is also a regular host to The Midlands key corporates.
Colin Bailey, managing director at Levy Restaurants UK, said: “We are delighted to be working with Aston Villa FC, a club with a storied and incredibly successful history. We aim to mirror the passion and pride that the Holte End is renowned for, with our catering, while taking the hospitality offering to another level. We've had great success with headline stadia in the UK and are looking forward to developing Villa Park’s food and drink reputation as one of the foremost places to entertain and do business.”
Levy Restaurants UK is a leading partner to the UK’s sporting sector. Through enhancements made to the fan experience, innovation in design and a focus on technology, the company has built an exemplary list of stadia clients from Twickenham Stadium to Kia Oval and The Championships, Wimbledon.