Lime Venue Portfolio is offering event organisers ‘smarter’ virtual tours within its portfolio of unique and unusual venues. The tours make it easier for bookers to ‘see inside’ the portfolio’s unique venues and understand and identify suitable spaces for their events.
Lime Venue Portfolio has partnered with Matterport Service Provider, Venue View, to create detailed 3D virtual views of a number of the portfolio’s unique spaces, including Bristol Museum & Art Gallery, Churchill War Rooms and HMS Belfast.
Commenting on why the portfolio is investing in virtual tours Richard Kadri-Langford, Head of Marketing, Lime Venue Portfolio said: “This is a really useful tool for time poor event organisers, who want to understand and book our venues. We know these people are under increasing pressure to maximise their own time and budgets and believe this technology can help ease much of this burden.
He continued: “This platform provides an improved experience for bookers, as via the tours, organisers can use a 3D ‘Dolls House’ view of a venue to better appreciate how rooms connect to others, as well as get a feel for the access areas such as corridors, communal or plenary rooms and how the space could look.”
The technology also includes smart information tags which bring features to life within the venue, from downloadable menus, details about the AV options and embedded photographs and images of different room set-ups or previous events. Customers can even make enquiries directly within the tours.
Ellis Salsby, Managing Director of a leading event management and booking agency commented: “I think the tours are great. We will generally enquire with a venue before visiting as we are booking a lot of venues at any one time. These tours would therefore prove really useful to identify suitability, feel and layout of the venue before shortlisting suitable options to the client.”
Paul Ewing, Operations Manager, Calder Conferences & World of Travel also commented: “We love the new tours and found them very easy to manoeuvre around. Not only can our teams, who had not seen some of the venues, get a good idea of what they are like, we can also use them with our clients to give them a better idea of the character, flow and layout of a venue.”
Kadri-Langford concludes: “As tours become more ubiquitous, I believe they will dramatically change the way organisers discover and book venues to such an extent that they become a pre-requisite at enquiry stage.”
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