To celebrate the launch of Peroni Ambra, the Italian brew master has partnered with Somerset House, the centre of contemporary culture in the heart of London, to launch the ‘Somerset House Terrace, Presented by Peroni Ambra’ to the public.
To mark their six-month partnership with Somerset House until the end of September, ‘Somerset House Terrace, Presented by Peroni Ambra’ is playing host to ‘Discover Aperitivo with Peroni Ambra’; a series of events taking place across the summer to drive discovery of the new aperitivo by Peroni Nastro Azzurro.
The open air, riverside space – with its sweeping views across London – has been beautifully transformed into an immersive Italian setting. Capturing the essence of Italy, guests are transported to the rural Chinotto groves of Liguria, North West Italy. To celebrate the versatility of the Chinotto fruit, as well as the Italian tradition of the aperitivo occasion, Master of Taste, Francesco Mazzei, has curated a delicious, bespoke aperitivo menu – perfectly paired to complement the rare taste of Peroni Ambra.
Open from 12pm – 12am Monday to Saturday and 12pm - 6pm on Sundays, Somerset House Terrace Bar Presented by Peroni Ambra gives guests an opportunity to discover the authentic tastes and rare ingredients of North West Italy. Group bookings are available for parties from 10 to 80 guests.
Peroni Ambra – extends the brand into a new territory, for the first time since its creation in 1963.
Inspired by the classic Italian aperitivo, Peroni Ambra combines crisp and refreshing Peroni Nastro Azzurro and the sharpness of Italian Chinotto – a rare Italian citrus fruit, grown and harvested in the region of Liguria, North West Italy.
The new product is inspired by the Italian ritual of the bitter ‘aperitivo’, a pre-dinner drink designed to open the palate and stimulate the appetite. Distinctively, Peroni Ambra is served from its 250ml bottle into a tumbler glass, over ice, and garnished with orange peel, opening the senses in anticipation of the first sip. It has a bittersweet yet balanced flavour, which leaves the palate cleansed and refreshed. With the attention to detail synonymous with Peroni Nastro Azzurro, Italian designer, Andrea Morgante, was commissioned to design the bespoke glass – each one handmade, crafted by a small artisan Italian glass production house.
As with all Peroni products, this innovative new drink offering is brewed and bottled in Italy. Reaffirming Peroni’s passion for craftsmanship and authentic Italian heritage, their master brewers have worked closely with the farmers of Besio, where the Chinotto is sourced, to perfect the perfect recipe.
Pronounced Kee-not-toe, the Chinotto fruit is extremely rare grown in small areas of rural Italy based on their climate. The Chinotto fruit is an ingredient used in aperitivos, as the bittersweet taste stimulates the appetite. Carefully blended with the crisp and refreshing taste of Peroni Nastro Azzurro, it creates the perfect balance, making Peroni Ambra the perfect drink to start the evening.
Notes to editors:
Somerset House Terrace, Presented by Peroni Ambra
London, WC2R 1LA
Opening hours: Monday-Saturday 12pm-12am and 12pm -6pm on Sundays.
FOR ENQUIRIES OR GROUP BOOKINGS PLEASE CONTACT:
Tel: 020 7845 4651